speakers

Aleks Wruk
UX researcher, FreeAgent, United Kingdom

Aleks is a thinker, self-proclaimed anthropologist, and an user advocate.

Her geeky tendencies and love to learn about everything and anything, have lead her to pick up a career in UX research. She have since worked for some of the Scotland top tech companies, building bridges between teams of designer and developers and their users, to create truly outstanding products. As well as planning and implementing research methodologies in to development cycles, her current role focuses on promoting user centeredness and the culture of learning.


Presentation

STORYTELLING FOR IMPACT: TURN DATA INTO DECISIONS

At FreeAgent understanding our customers is at the heart of what we do. We’ve incorporated storytelling to share and explain the data we collect on customers, and to help us build our user engagement processes.

I would like to tell a tale of how at FreeAgent we incorporated narratives into our research process and use them to influence key decisions. You will also hear handy tips on how to turn data into stories within your own organisation.

Presentation:
Storytelling for impact: turn data into decisions

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